UTM link builder●
Add UTM parameters to any link and copy a clean tracking URL.
The link updates as you type. Nothing you enter leaves this page.
Tracking link
Links are built in this browser tab and are never sent or stored.
How UTM parameters work
UTM parameters are short tags added to the end of a link. When someone clicks it, analytics tools such as Google Analytics read the tags and report which source, medium and campaign sent the visit. Source, medium and campaign are the three that matter most. Keep names lowercase and consistent, because email, Email and e-mail show up as three separate rows in your reports.
Slug generator →Common questions
Which UTM parameters are required?
Source, medium and campaign. Term and content are optional and help with paid search keywords and A/B testing.
Should I use lowercase?
Yes. Analytics tools are case sensitive, so Facebook and facebook are counted separately. This builder lowercases values by default.
Can I use UTM links on my own internal links?
Avoid it. UTM tags on links inside your own site can overwrite the real source of a visit. Use them for links that bring people from outside.
Does it work if my link already has parameters?
Yes. Existing parameters and any # anchor are kept. UTM parameters already in the link are replaced by the ones you enter.